Rouge

Rouge is what you might call a “novelty typeface”: witty and surprising, an alphabet that defies categorization. You can imagine members of a future tribe scribbling it on a stone wall in some apocalyptic science fiction movie. Rouge’s forms are eclectic and paradoxical: they are geometric while having a hand-made feel; several lowercase letters have uppercase shapes; some characters are strangely symmetric and simplified. If you allow us a little speculative theorization: Rouge is the alphabet remade as a set of pseudo-ritual symbols — just like the children’s myths based on an old View-Master reel in the third Mad Max film. But if you prefer to think it’s just a nice wacky font that is fun to play with — that’s fine with us.