The prolific Nick Curtis has mastered the art of time travel like few other designers of his generation. On one of his trips to 1930s London he noticed a sign in a storefront announcing “smart frocks” (frock, for the non-English speakers among us, usually means ladies’ dress, but can also designate various other garments). Seeing the sign in the window was one of those “Eureka!” moments that must happen to Nick almost on a daily basis: another great idea for another cheeky display face. Describing Smart Frocks as “singularly stylish, hip and haughty and decidedly Deco,” the designer is confident that this font is the new way to outsmart the competition. Also included in Nick’s irresistibly priced Feb 2008 6-Pack.
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